AOL Announces Closed Captions for Online Video
Editor: We've long been concerned that new technologies are being
developed without considering accessibility to people with hearing loss. An
example is the proliferation of uncaptioned online videos. Now AOL is
announcing a program to caption streaming news content, which is great news
for the hearing loss community! Hopefully this is just the first instance of
what will soon become universal practice. Here's the press release.
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Captioning Will Provide Web Users Who Are Deaf Or Hard of Hearing With
Enhanced Access To CNN Streaming Video Content
DULLES, VA - July 20, 2006 -- AOL today announced it is now testing
closed captions for streaming news content from CNN that will enhance the
online media experience for people who are deaf or hard of hearing.
Captioned CNN video content will be available throughout the AOL network,
including the AOL service, the free AOL.com Web portal (http://www.aol.com)
and the AOL Video portal (http://www.aol.com/video).
AOL(r), which is the first consumer Internet service to provide captioned
online videos, has offered closed captioning since 2003 for select content
on its KOL(r) service for kids aged 6 to 12, including "Princess Natasha(tm),"
the original cartoon series created exclusively for KOL. AOL also offered
synchronized text transcripts for CNN news updates that were limited to the
text of a news anchor's script. Now, content from CNN, including videos for
the day's headlines, current events, new stories, entertainment and more,
will be manually captioned to ensure all of the audio in a video stream is
completely accessible. AOL plans to provide closed captioning for additional
video content over the coming months.
AOL has been working on this initiative with WGBH's Media Access Group,
the pioneering organization behind the development of technologies and
services that make all forms of media accessible to the 36 million Americans
who rely on captioning or video descriptions. This work was also supported
by a grant to WGBH from NEC Foundation of America, which supports programs
with national reach and impact in assistive technology for people with
disabilities.
"Online captioning is a central accessibility issue for the deaf
community and hard-of-hearing community and we are excited to be at the
forefront of the movement," said Tom Wlodkowski, Director of Accessibility,
for AOL. "Key to our progress has been our collaboration with WGBH and
support from content partners such as CNN. We look forward to working with
additional content providers to expand the availability of captioned video
content across the AOL network."
"Offering consumers a complete and comprehensive online video experience
is one of AOL's top priorities and a big part of that is providing them with
a top-notch playback experience," said Kevin Conroy, Executive Vice
President, for AOL. "Closed captioning unlocks a new world for millions of
consumers who, until now, have been unable to fully experience viewing
videos online."
The Media Access Group at WGBH is honored to have worked with AOL on the
pioneering effort to bring closed captions to the Web," said Larry Goldberg,
Director of the Media Access Group at WGBH. "The numerous challenges that
needed to be overcome were matched by AOL's institutional commitment to
serving everyone, everywhere. AOL is to be congratulated for committing
serious resources to adding cutting-edge accessibility to their services."
This launch underscores AOL's commitment to accessibility and ease-of-use
and is an important milestone for both AOL and for the deaf community, whose
leaders have been advocating for online captioning similar to ongoing
advocacy efforts for captions on television programming. With the tremendous
growth of video content online, AOL is focused on addressing the technical
and production complexities that will lead to an increased availability of
captioned video streams.
Similar to closed captioning for television, AOL captions are displayed
directly beneath the video window and correspond to the audio content.
Activating the captions is easy and convenient with a simple click on the
"CC" button that appears on AOL's media player.
"The League for the Hard of Hearing congratulates AOL on their initiative
to produce and deliver closed captions for video assets. Captions are an
essential tool for deaf and hard of hearing people and now AOL's captioned
videos will enable them to better comprehend what they're seeing and hearing
on the Web," said Joseph Gordon, Committee Chair, for the League for the
Hard of Hearing. "This is a major step forward in the company's
implementation of products and services for consumers with disabilities and
is coherent with accessibility principles."
"The National Association of the Deaf (NAD) salutes AOL's efforts to make
the online world accessible to all," said Nancy J. Bloch, Chief Executive
Officer, of the NAD.
"Telecommunications for the Deaf and Hard of Hearing, Inc. (TDI) commends
AOL on this pace-setting initiative," said Claude Stout, Executive Director
for TDI. "This is a rare instance where we do not have to rely on regulation
to make captioning access happen for us on the Internet. A big round of
congratulations goes to AOL for extending a number of fully accessible
videos to individuals who depend on text or captions to view videos. AOL
continues to lead in its pursuits to make accessible its information
services to all."
"AOL's launch of closed captioned streaming videos is a tremendous step
towards making the Internet more accessible for consumers who are deaf or
hard of hearing," said Cheryl Heppner, Executive Director, for the Northern
Virginia Resource Center for Deaf and Hard of Hearing Persons. "It's been
difficult for them to enjoy video content on the Web, but with AOL's closed
captioning initiative, now they'll be able to understand the audio component
of streaming video."
AOL's captioning initiative is an extension of AOL's Accessibility
Policy, a company wide priority that aims to address and meet the technology
needs of people with disabilities. More information on AOL's accessibility
efforts is available at http://www.aol.com/accessibility.
Closed captions for streaming videos builds upon AOL's leadership
position as one of the best online destinations for video. AOL delivers an
array of products and services that together provide a complete video
experience, including compelling video programming, best-in-class video
search and a high-quality video playback experience for all Internet
consumers.
Availability
For more information on AOL's closed captioning initiative and for direct
links to closed captioned videos, please visit http://www.aol.com/video/cc.
The minimum system requirements to view closed captioned videos are:
* Operating System: Windows 2000 SP4; Windows XP SP1, SP2; Windows XP MCE
2005; and Win XP MCE 2005 rollup 2.
* Media Player: Windows Media Player version 7.1 or higher.
* Browser: Internet Explorer version 6.0 or higher; Firefox version 1.07
or higher; Netscape 7.2 or higher; AOL Explorer version 1.1 or higher