Internet television programming (Yahoo, Google, AOL)
Editor: You may know Jamie Berke, who is the editor of About:Deafness/HOH
at http://deafness.about.com/. She is also very active in the captioning
world, owning the www.captions.org website. She has long been warning
people about the dangers of ignoring the issue of captioning on the web.
Here's her recent post to the Captioning email list on Yahoo. Jamie has
identified a really important issue, and we need to take action. As
we've learned time and time again, it's far easier to get accommodations
built into a system at the beginning, than to get them added on later.
Thanks to Jamie for permission to share her post in HOH-LD-News.
~~~~~~~~~~~~~~~~~
I hate to say "I told you so," but not too long ago I
warned that in the next few years we would see television moving to the
internet and that if we didn't proactively demand captions now, the next
generation of deaf and hard of hearing would be left out of all the new
online video content. It is happening faster than I expected!
Yahoo, Google, and AOL are all getting involved in the online video
marketplace.
* AOL - I just checked out a Simpsons clip at http://www.aol.com/video/
and no captions. Checked the help feature, nothing on captions. On
11/14/05 I had posted to this list about AOL offering free television
clips. They are moving ahead with their plans, as can bee seen in this
January 5, 2006 press release from AOL's corporate site: http://media.timewarner.com/media/newmedia/cb_press_view.cfm
?release_num=55254501. Note at the bottom of the press release there
are names and phone numbers to contact. Earlier in November 2005 I had
talked to Ruth Sarfaty, an AOL vice president (her contact information
is on this page: http://corp.aol.com/press/mediacontacts.shtml) but she
never got back to me regarding the need for captions..
* Yahoo - Yahoo is already offering free downloads of CBS programming
at http://tv.yahoo.com. I checked it out - no captions. I poked all over
the Yahoo website until I finally found a page with contacts. Use this
page: http://yhoo.client.shareholder.com/press/contact.cfm I don't know
which person on this list would be the best person to contact regarding
closed captioning on Yahoo television. Anyone have any suggestions? I
haven't e-mailed any of them yet.
* Google - See this press release from Google that has even more
details than what has been in the news recently: http://www.google.com/intl/en/press/pressrel/video_marketplace.html
At the bottom of the press release is a contact name and e-mail address.
Again, I found a page of contacts: http://www.google.com/press/mediacontacts.html
It is clear to me that there is no consideration being given to
accessibility in the planning of these online video services! The
internet broadcasters are rushing into the market because it is a growth
field, a potential moneymaker for them, and accessibility be damned.
If we wait for legislation (Congress) and the FCC (regulations),
because of the speed at which things are moving, by the time we get
legislation and regulations, the internet video marketplace will be
well-developed and there will be a huge amount of online video content
that deaf and hard of hearing people will miss out on unless we act now
to demand captions.
Are we ready to launch the Internet Television Captioning War of
2006?
PS To put things into perspective regarding my alarm over the lack of
captions on the internet, I would like to share my memory of what
happened in 1977. That was the year that the now-classic Roots
miniseries was on television. My social studies teacher told my class
that our homework assignment was to watch Roots. I tried to watch it but
of course did not understand while my classmates were able to. I didn't
get to see Roots with captions until the '80s and the college years.
Now imagine this scenario for the future - a teacher with a deaf or
hard of hearing student in the classroom tells the class that their
homework assignment is to go on the web and download and watch a video
program. If the video program does not have captions, it will be 1977
all over again.