Tax Incentives for Captioned Movies?
December 2002
Editor: You've all "heard" my whining about the dismal
attendance at captioned movies and the danger that communities will lose
their captioned movies as a result. Here's a great idea that will
encourage theaters to provide captioning, even if the turnout is less
than spectacular: tax incentives to theaters that provide captioned
movies.
If you want to sign the petition, point your browser to http://www.petitiononline.com/ctaxcutc/petition.html.
I think this particular petition is intended for Houston residents. But
they didn't say that, so I signed it!
The real reason I'm publishing this is I hope to encourage you to
undertake a similar petition in your community!
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A petition to stress the people's support in providing accessible
movie going experiences for those who are deaf and for those studying
English as a Second Language by providing tax cuts for movie theatres so
that they will dedicate at least one screen for on-screen captioning
7/24 and fare better than those who are not willing to offer captioning:
Whereas:
the cost of purchasing on-screen captioned films for showing may exceed
the net revenue -- the revenue may be lower than the compared average
amount of revenue generated per screen in the theater.
Whereas:
many businesses take advantage of charity/community services due to tax
incentives, causing the businesses to take advantage of the action and
as the result, accessibility for the deaf in movie theaters will be
prevalent throughout the area.
Whereas:
Currently many deaf and people wanting to view captioned films are
restricted to foreign subtitled films created by independent film-
supported theatres and the sporadically shown screen captioned films
shown in AMC Studio 30 in West Houston, thereby causing inconvenience in
terms of times, availability of movie titles, and distance from many
points in the large area of the metropolis.
Whereas:
Support for captioned films can be easily found in the deaf community
and English as a second language communities in the diverse
neighborhoods. The hearing impaired population that is not late deafened
stands at 300,000 in Metro Houston, and the number is significantly
greater when including English as a second language students in the
area, where immigrants constitute a large segment of the Houstonian
population.
Be it enacted:
Tax cuts for movie theatres providing at least a screen dedicated to
captioning 24 hours, 7 days a week, and their tax rate to be determined
by whoever deemed fit to be responsible for the job, as determined by
the city. The tax rate will ensure that the movie theatres will stay in
good health and generally generate higher net revenue after taxes,
allaying the fear of the possibility of streamlining attendance (or
seeing a drop in overall attendance) for those specifically allocated
captioned screens which could possibly effect in a drop in concession
net revenue.
Movie going experiences can be enjoyed and accessible to all
interested parties and individuals in Metro Houston while the movie
theaters will be able to continue to generate approximately the same
amount of revenue as if the screen was not captioned, or retain
exceeding revenues due to the success of the endeavor. Also, future
enactments and regulations in promoting publicity should be enacted in
the future - such as ensuring that the availability of captioning is
being made aware in the general community via display in the front box
office, newspapers, and any available media source where information
regarding movies are generally found.