Not hearing grandchildren main reason for hearing test
January 2010
Editor: I guess it isn't too much of a surprise to learn that
grandparents often get their hearing tested because they're unable to hear
their grandchildren's tiny voices. Here's the story from the folks at
hear-it.org.
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A sense of social exclusion from not hearing grandchildren clearly is
the biggest single trigger for retirement age people to do something about
their hearing loss, according to a recent study.
As people age, many suffer from high frequency hearing loss, making it
hard for them to hear the high frequency voices of children. Often,
grandparents become aware of the extent of their gradual hearing loss when
they are together with their grandchildren, prompting the grandparents to
decide to have their hearing tested.
The study found that older grandchildren, in particular, tend to
encourage their grandparents to have their hearing tested, and often they
even make the appointment for them.
Treatment of the hearing loss almost always results in closer
relationships between grandparents and grandchildren.
Other triggers to act on hearing loss identified in the research
included Christmas parties, eating out in restaurants with friends, work
meetings and trips to the pub, theatre and church.
The study was conducted by Amplifon, and was based on in-depth focus
groups. The focus groups were made up of male and female respondents aged
55 to 90 with experience of recent hearing aid purchases.