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Sorenson Press Release on VRS

Behavior We Admonish
Admonishment Letter to Sorenson
Reply from Sorenson (None to Date)

Behavior We Admonish

For those who don't know, VRS stands for Video Relay Service. That's the Deaf relay service that uses an interpreter as the communications assistant, so that a Deaf person can sign into a camera rather than type on a TTY, and view the interpreter signing on her monitor, rather than having to read English on the TTY display. The claim that Deaf and hard of hearing people use VRS perpetuates the ideas that hard of hearing people sign, and that a sign language interpreter is an appropriate accommodation. Here's the press release to which we object.

~~~~~~~~~~~~~~~~~~

July 19, 2005

Sorenson Communications Supports and is in Full Compliance with FCC's New VRS Rulings

FCC Announces Decisions Regarding Average Speed of Answer, Hours of Operation, and Other Video Relay Regulatory Issues

SALT LAKE CITY (July 15, 2005) - Sorenson Communications(tm), the leading provider of video relay services (VRS) and equipment for the deaf and hard-of-hearing community, today expressed its support of recent rulings from the Federal Communications Commission (FCC) on several significant VRS regulatory issues, and announced that the company is already in full compliance with all FCC rulings and policies.

The main FCC rulings, announced July 14, 2005, include: 1) "speed of answer" requirements, referring to how quickly an interpreter answers a VRS call; 2) "hours of service" requirements, which refers to the hours of operation for a VRS service; and 3) reimbursement funding for VRS "video mail," the VRS equivalent of voicemail, and Spanish language VRS services.

With regard to speed of answer, the FCC ruled that 80 percent of all VRS calls must be answered by an interpreter within three minutes. The Commission also advised that the speed of answer requirement will be further shortened in the future.

"By setting the speed of answer requirement at three minutes and gradually phasing in shorter wait times, the FCC is recognizing the shortage of qualified interpreters in the marketplace, and wisely balancing the demand for VRS interpreters with that for community interpreters," said Pat Nola, COO of Sorenson Communications.

The FCC also required that vendors offering VRS services to the deaf and hard-of-hearing community must make those services available 24 hours per day, seven days per week. Sorenson Communications has offered 24/7 VRS services since October 2004, and is currently the only VRS provider to do so.

The Commission also announced that it will authorize reimbursement to VRS providers for video mail and Spanish video relay services.

VRS video mail allows deaf and hard-of-hearing individuals to receive signed video messages from hearing callers when they are not able to answer their videophones. Using Sorenson Communications' SignMail(tm) video mail, a VRS interpreter translates a voice message from a hearing person, and then records a video interpretation of that message for the deaf or hard-of-hearing individual to view at a later time.

Sorenson Communications, which currently operates an industry-leading 20 Sorenson VRS interpreting centers, has offered SignMail since April 2004, and is currently exploring the option of offering Spanish language video relay services.

"We applaud the FCC for its commitment to ensure that deaf and hard-of-hearing individuals receive the highest possible level of video relay services," said Sorenson Communications CEO James Lee Sorenson. "The Commission's actions will greatly improve the quality of available services and numerous individuals in the deaf and hard-of-hearing community will benefit from these regulatory changes."

For more information on the FCC announcements and to view an American Sign Language (ASL) video summary of the rulings, visit http://www.sorensonvrs.com/fcc

About Sorenson Communications: Sorenson Communications ( http://www.sorenson.com ) is a provider of industry-leading communication offerings including the Sorenson Video Relay Service (VRS), Sorenson IP Relay (siprelay), and the Sorenson videophones. Sorenson VRS enables deaf and hard-of-hearing callers to conduct video relay conversations through a qualified American Sign Language (ASL) interpreter. Sorenson IP Relay allows users to place text-based relay calls from either a mobile device or a PC to any telephone user. The company's line of Sorenson videophones are the only customized videophones with auto-updating technology, which include the latest video communication features for the deaf and hard-of-hearing community.

PRESS CONTACT David Parkinson Sorenson Communications Public Relations 801.287.9472 mailto:dparks@sorenson.com

(c) 2005 Sorenson Communications. All products and brand names are trademarks or registered trademarks of their respective owners.

Admonishment Letter

The following email was sent to Sorenson.

July 21, 2005

Dear Mr. Parkinson:

I read with some dismay your recent press release entitled "Sorenson Communications Supports and is in Full Compliance with FCC's New VRS Rulings." While I think it's wonderful that you are already in compliance with the new ruling, your press release perpetuates misinformation that prevents hard of hearing people from obtaining appropriate telecommunications services.

I'm referring to your use of the phrase "Deaf and hard of hearing" when you really mean "Deaf".

The truth of the matter is that over 95% of "Deaf and hard of hearing" people are hard of hearing, and the overwhelming majority of them cannot use VRS services because they don't sign. Your repeated claims that "Deaf and hard of hearing" people benefit from your VRS services is disingenuous at best, and misinforms the general public that hard of hearing people benefit from services that are really applicable only to Deaf folks.

Oral Hearing Loss (OHL) Advocacy (OHLA) represents people with hearing loss whose primary means of communication is spoken language. This includes people who are hard of hearing, late deafened, and oral deaf. We are working to reclaim ownership of terms that refer to our community. This includes the term "hard of hearing", which is most often misappropriated, as in "Deaf and hard of hearing".

People are so used to seeing the term "Deaf and hard of hearing" that they assume members of the two groups comprise a single group. Hard of hearing people are not "Deaf lite" or "less deaf"; hard of hearing people have a different disability, require different accommodations, and comprise a separate group from Deaf people. The term "Deaf and hard of hearing" is almost never an accurate description of reality, and should generally be avoided.

Referring specifically to telecommunications services for hard of hearing people, many members of our community are very successful using amplified telephones. For those whose hearing loss is more severe, the voice carryover service provided by some relay services is often the accommodation of choice. Your IP Relay service would also be extremely useful to our community members, if they only knew about it. Sadly, the vast majority of the hard of hearing folks who could benefit from IP Relay services have absolutely no idea that they can use a computer like a TTY. And from what I've seen, your outreach program is making no attempt to inform them. 

It appears that your intended market is the Deaf community. We think that's fine, and we encourage you to continue providing what I'm sure is outstanding service to the Deaf community. At the same time we would very much appreciate it if you would quit claiming to serve the "Deaf and hard of hearing" community, because that claim perpetuates the misinformation that hard of hearing people have access to adequate and appropriate services.

Thank you,
Larry Sivertson

Reply From Sorenson

None to Date