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Last Update: May 1

 

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Text Links

Advertising is expensive! Banner ads are a very effective way to attract visitors to your site, but their cost can be prohibitive for agencies with smaller advertising budgets. So how do the smaller organizations get their message out?

More affordable than a banner ad is placing text ads on targeted websites. Google, AOL, and others figured this out a while ago, and their text ads now appear on many websites (including ours!) But these ad services have some major drawbacks. Here are a couple of important ones.

We believe that advertisers who want to reach the hard of hearing and late-deafened community would be a LOT better off placing text ads directly with us. Tens of thousands of potential clients have the opportunity to see your message for only $50 per month. We think it's the best advertising money you can spend!

 

So why should you advertise with Hearing Loss Web? I can give you lots of reasons, but you'd probably like to see for yourself. So take a minute and enter the term 'hearing loss' in your favorite search engine. You'll probably see that Hearing Loss Web comes up on the first page, generally near the top! That's where we come up when your potential clients look for hearing loss information, too, and that's why over 35,000 visitors a month come to Hearing Loss Web for hearing loss solutions! Here are our recent  rankings for the top search engines.

 

 

Advertising Policy

 

1. Your text ad may link to your site, or to a separate ad we post on our site.

2. Payment is required before banners are posted. We accept checks or PayPal.

3. Advertisement is on a "First come, first served" basis. 

4. Text must fit in our standard left column. It's hard to give a precise character count, because we use a variable font, but 23 characters (including spaces) seems to be about the maximum. Send us the text you'd like to use and we'll let you know if it fits.

5. We reserve the right to refuse any ad.

6. Prices subject to change without notice.

 

For more information, please contact us at advertising@hearinglossweb.com or 858-278-9630 (V/T).

Drawbacks of Ad Services

One is that they're still expensive. These services have to pay host sites (like us) to place their ads. They don't tell us what percentage of the fees they collect from advertisers they keep, but rumor places it at about two-thirds. We'll happily accept from an advertiser the same fee we get from an ad service, which means the advertiser can save that fee!

A second drawback of using an ad service is that the advertiser has no control over the sites on which his or her ads appear. It makes little sense, for example, for hearing aid ads to be displayed on sites that focus on the culturally Deaf community (most of whom don't use hearing aids). But if you look at the ads placed on these sites by the ad services, you'll see lots of hearing aid ads!