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Hearing Aid Industry

Hearing aids are big business! You've probably noticed that hearing aids are  becoming VERY expensive, and that the industry is consolidating. Here's your chance to learn about the hearing aid industry!

July 2001 - Have any questions you'd like to ask a hearing aid manufacturer? I've got about a million of them, and I bet you do too. They're probably not all answered by this Hearing Aid Manufacturers Panel, but I bet you'll learn a lot by reading it!

November 2005 -  I guess it's no surprise to any of us that the hearing aid industry projects how many hearing aids they expect to sell in any given year. It may be a surprise that, at least according to this press release, the industry is falling short of expectations. This article offers some interesting perspectives on the industry and how it conducts business.

December 2005 - Where is the hearing aid industry headed? What are current and future trends?

January 2006 - The Future of Wireless Devices in Hearing Health Care

May 2006 - The pros and cons of buying hearing aids online

October 2006 - Phonak acquisition makes it world number one

November 2007 - "Hear the World" to launch in January

April 2007 - Over the Counter Hearing Aid Bill Introduced in California

April 2007 - SeboTek Group Files Patent Infringement Lawsuit Against Oticon, Phonak, Interton, GN-Resound, and Vivatone

April 2007 - Annual Hearing Journal/Audiology Online Dispenser Survey

May 2007 - Colorado Audiologists Attempt to Restrict Hearing Aid Sales by Dispensers

May 2007 - Obstacles to adult non-user adoption of hearing aids

May 2007 - HearPod, A New Hearing Aid Concept

June 2007 - Phonak is Expanding and Changing its Name

July 2007 - Hearing Aid Sales Rise by 3.5% in First Half of 2007

August 2007 - Oticon Hearing Aids Benefits Cancer Research

August 2007 - Sonus Looks at Current and Future Hearing Aid Trends

August 2007 - Songbird Hearing Being Resurrected?

September 2007 - Hearing Aid Industry Transitions to Patient-Focused Model

September 2007 - Let's Replace Hearing Aid Evaluation with Functional Communication Assessment

October 2007 - America Hears Introduces Pricing Structure Featuring One Low Price for All Digital Hearing Aids

October 2007 - Self-Report Assessment of Hearing Aid Outcome

November 2007 - Oticon's hearing aid distribution guidelines

November 2007 - The Future of Hearing Health Care

November 2007 - America Hears Offers Free Demo Version of Software for Download

December 2007 - Hearing Aids: Seven Buyers Beware Warnings

December 2007 - Hearing aid sales rise by 5.4% on way to record year

January 2008 - US Hearing Aid Units Rise by 2.3% in 2007

February 2008 - Starkey Joins in Rejecting Internet Retailers

February 2008 - Shop for Hearing Aids

February 2008 - More Funding for "Invisible" Hearing Aid

March 2008 - The Future of Hearing Aid Marketing

April 2008 - The growing importance of web-based hearing aid sales - part one

April 2008 - The growing importance of web-based hearing aid sales - part two

May 2008 - Hearing Aid Sales in First Quarter Increase by 1%

May 2008 - Zounds Hearing Aid Taking Off

May 2008 - Measuring User Satisfaction with Hearing Aids

June 2008 - Online Hearing Aids Available Worldwide

June 2008 - America Hears Partners with Dynamic Hearing to Deliver Next-Generation Hearing-Aid Solutions

June 2008 - $80 Songbird Disposable Hearing Aid Debuting Soon

June 2008 - Zounds Hearing Aids Take Off

August 2008 - Are OTC Hearing Aids As Good as Traditional Aids?

August 2008 - "Healthy Hearing" Claims Hearing Aids are a Bargain!

December 2008 - America Hears Expands, Upgrades its Unique 'Clicks-and-Mortar' Hearing-Aid Business

February 2009 - Maryland Issues New Internet Hearing Aid Sales Regulation

February 2009 - Man Says Quest For Hearing Lost Him $5,200

March 2009 - America Hears Introduces New Hearing Aids

March 2009 - Hearing aid salesman admits fraud

March 2009 - Study compares hearing aids fitted online with clinical fittings on the same subjects

April 2009 - Starkey Introduces the Next Generation of Hearing Aids: S Series with Drive Architecture

April 2009 - Hamilton CapTel Aligns with Oaktree Products, Inc.

April 2009 - Hamilton CapTel Announces Alliance with EPIC, Inc.

April 2009 - Zounds Hearing Aid Centers Files Bankruptcy

April 2009 - Newspaper Article Questions Hearing Aid Pricing Practices

May 2009 - FDA Issues PSAP Guidance

May 2009 - Identifying Cochlear Implant Candidates in the Hearing Aid Dispensing Practice

June 2009 - Consumer Reports: Hearing Aid Shoppers Pay High Prices, Get Mediocre Fittings

July 2009 - Audiologists Respond to "Consumer Reports" Criticisms

August 2009 - The inside story of Consumer Reports' controversial new hearing aid study

August 2009 - Cochlear Implant Candidates Unidentified and Underserved in Hearing Aid Dispensing Practice

October 2009 - VA Awards Hearing Aid Contracts

November 2009 - NIDCD Working Group on Accessible and Affordable Hearing Health Care for Adults with Mild to Moderate Hearing Loss

November 2009 - Sonova Announces the Acquisition of Advanced Bionics

December 2009 - Audiologists break away, move hearing-aid sales online

January 2010 - Sonova Acquires InSound Medical Inc. and its Lyric Hearing Aid

January 2010 - Consumer Protection for Hearing Aid Purchasers

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Twenty Trends Influencing the Hearing Health Care Field

Hearing Aids! Most people with hearing loss have a real love-hate relationship with them. Many feel that they can't live with them, and they can't live without them! There's no question that hearing aids continue to improve, and that new technologies ensure ever-increasing capabilities.

Some people find the complexity troubling - there's just too much to keep up with. And manufacturers sometimes add to the confusion with the terminology they use to describe new features.

Karl Strom's recent "Hearing Review" article entitled "Twenty Trends Influencing the Hearing Health Care Field" is "must reading" for all professionals in the field, and for consumers who want to be well informed. He provides a great overview of where the industry has been in the last several years, and some glimpses into where it might be going.

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OTC Bill Introduced in California

April 2007

Editor: There's a national movement advocating for legalizing over-the-counter (OTC) hearing aids as a means to make them more affordable. Here's a press release about a bill introduced in California.

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California Assemblyman Mervyn Dymally (D-South Los Angeles, Long Beach County) has introduced Assembly Bill 311 which would permit over-the-counter (OTC) sales of hearing aids in the state. The bill stipulates that OTC sales would only be permitted if in accordance with federal regulations, and FDA regulations currently prohibit OTC sales of hearing aids.

Under existing law, the Hearing Aid Dispensers Licensing Law, the Hearing Aid Dispensers Bureau licenses and regulates the practice of fitting and selling hearing aids. Under that law, a hearing aid is required to be dispensed by a licensed hearing aid dispenser. Existing law, the Federal Food, Drug, and Cosmetic Act, also regulates the labeling and conditions for sale of hearing aid devices, and preempts state laws that are different from or in addition to those requirements. The proposed bill would authorize the sale of over-the-counter hearing aid devices by an unlicensed person if such sales are authorized under federal law. The bill would also make findings and declarations in that regard.

Assembly Bill 311 appears to be in response to the price of hearing aids after it leaves the manufacturer. It mentions that hearing aids are produced by manufacturers at a relatively low cost and are dispensed at prices of over $2500 per ear. It goes on to state, "Notwithstanding any other provision of law, this chapter shall not prohibit the sale of over-the-counter hearing aid devices as merchandise by a person who is not licensed pursuant to this chapter if those sales are authorized under federal law."

The bill was referred to the Assembly Committee on Health where it was tabled. Former California Assemblyman Juan Vargas introduced identical legislation last session. After initially scheduling two hearings on the bill, both were cancelled at Assemblyman Vargas' request.

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Annual Hearing Journal/Audiology Online Dispenser Survey

April 2007

The March 2007 Cover Story with its focus on brand preference in hearing aid dispensing included only a subset of the responses to the questions asked in this year's annual Hearing Journal/Audiology Online dispenser survey conducted in January 2007. This article reports the survey's findings on a broad range of other professional issues and activities. Two-thousand-and-six was a very good year for hearing aid dispensers, according to the 489 dispensing audiologists and hearing instrument specialists surveyed by HJ and AO.Most respondents said their sales were up last year from 2005 (Figure 1), and a bullish 74% predicted that growth would continue in 2007. Full Story

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Obstacles to adult non-user adoption of hearing aids

May 2007

Over the last 20 years, hearing aid adoption has remained stubbornly at about one in five adults with an admitted hearing loss. While in the recent past hearing aid adoption has grown slowly to 23%, most of this growth can be attributed to free hearing aids obtained through the Department of Veterans Affairs (VA) or low-cost Internet sales. Given the consequences of untreated hearing loss, why do more than 22 million adults with hearing loss in the United States delay or avoid a hearing solution?  Full Story

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Phonak is Expanding and Changing its Name

June 2007

Valentin Chapero can sympathize with peers who sell things that people don't like to admit they need, like antiwrinkle cream and adult diapers. Chapero is chief executive of Swiss company Phonak Holding, one of the world's top producers of hearing aids. By Chapero's reckoning, some 10% of the world's population is hard of hearing, but only about one-tenth of them get a hearing system. Some are unsatisfied with the technology's performance. Many don't want to admit they need one. "It's very difficult when you are making a product that actually nobody wants," Chapero says. Phonak is determined to change that, through rebranding, improved technology, and expansion. Phonak, an owner of several brands, plans to adopt the brand-neutral name Sonova in August. And as the No. 3 producer of hearing aids by sales, Phonak also wants to get bigger through acquisitions. The company said in October it would acquire smaller German rival ReSound. Phonak is appealing a decision by Germany's Federal Cartel Office to nix the acquisition.   Full Story

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Hearing Aid Sales Rise by 3.5% in First Half of 2007

Editor: I bet you didn't know that the VA provides about 14% of all hearing aids dispensed! That's just one interesting tidbit in the following report!

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July 2007

According to statistics generated by the Hearing Industries Association (HIA) net hearing instrument unit sales increased by 3.47% to 1.22 million units during the first half of 2007 compared to sales of 1.18 million units in the first half of 2006. Private practice (non-VA) dispensing of hearing aid units increased by 2.20%, while the VA-which accounted for 13.9% of all hearing aids dispensed in the first half- increased by 12.10% at the midway point of the year. Total hearing aid sales during the first quarter were 1.06% over 2006 sales, and the second quarter was significantly better with a 5.87% increase over last year.

The private dispensing sector saw sales increases of 0.07% and 4.47% in Quarters 1 and 2 respectively, while the VA saw sales increase by 8.78% and 15.42%, respectively. In 2006, private sector hearing aid sales rose by 8.1%, while VA dispensing activity rose by 5.5%.

Digital sales accounted for 92.17% (private market: 90.98%, VA: 99.58%) of all hearing aids sold, up nominally from 91.7% for all of 2006.

At mid-year, BTEs constituted 50.18% of all hearing aid sales (private market: 52.02%, VA: 38.76%), driven largely by the popularity of mini-BTE open-fit and receiver-in-the-ear technology, as well as the increased use of directional systems and perhaps other hearing aid features that could favor BTE use.

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Sonus Looks at Current and Future Hearing Aid Trends

August 2007

The growing popularity of open-fit products and the increase in direct-to-consumer marketing are impacting the ways hearing care professionals serve their patients most effectively, note experts from Sonus, one of the largest professional hearing care networks in North America. . . . "Hearing aids are becoming more user-friendly and discreet to break down the stigma and expand the age group of those using the product," says Steve Huart, director of professional development at Amplifon USA, the parent company of Sonus. "But ultimately it is not the hearing aid that provides the solution. It is the professional who makes a difference." Huart and his colleagues have identified three main trends of the past year that have influenced how dispensing professionals treat hearing loss: open-fit products, especially those that feature the receiver in the canal; direct marketing to the consumer; and independent verification of the fit prescribed by manufacturer software.  These developments, along with those Huart foresees in 2008, have changed the way Sonus educates its professionals.  Full Story

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Oticon's hearing aid distribution guidelines

Editor: Oticon has just changed their hearing aid distribution guidelines to disallow sales to companies that do not have direct face-to-face contact with the hearing aid purchaser. As you would expect, the American Academy of Audiology applauds that change.

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The American Academy of Audiology applauds the decision by Oticon, Inc., to supply its products only to distributors who directly fit and sell Oticon products to end-users through face-to-face in-person consultations. Under these guidelines, Oticon will refuse to accept new orders from distributor(s) who provide hearing aids to end-users through indirect means without direct contact. According to Oticon, examples of violations of the guidelines include sales of Oticon products through catalogues, mail order, or over the Internet, as such sales are effectuated without face-to-face in-person consultations between end-users and distributors. In a statement issued by the company, Oticon stated, "People with hearing loss deserve to make the best choices possible for themselves that best fit their individual needs. We believe this is best accomplished through a personal relationship with a dispensing professional in a face-to-face setting."

The Academy calls upon all other hearing aid manufacturers to follow Oticon's lead and implement similar hearing aid distribution guidelines. Click here to review the guidelines, effective November 9, 2007, on Oticon's Web site. http://www.oticonusa.com/Oticon/News.html

This decision is laudable, and sets a standard for all hearing aid manufacturers to follow. Evidence shows that successful hearing aid use is predicated on careful counseling, followed by selection, fitting, verification, and validation of the fitting-activities that can only be accomplished through the direct diagnosis and treatment by a licensed audiologist. The Academy has released a set of guidelines, "A Systematic Review of Health-Related Quality of Life and Hearing Aids: Final Report of the American Academy of Audiology Task Force on the Health-Related Quality of Life Benefits of Amplification in Adults" (Journal of the American Academy of Audiology, Volume 18:2, 2007), and a report, "Pre-Purchase Assessment Guideline for Amplification Devices" (Audiology Today, Volume Volume 12:3, 2000), to this effect.

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Hearing aid sales rise by 5.4% on way to record year

December 2007

With all the great news about hearing aids and the market for them, it's no surprise that unit sales rose substantially through the first three-quarters of the year. On the other hand, the 5.4% year-to-year increase is well below last year's growth of 7.7% or the 7.5% gain in 2004. Still, at the risk of sounding greedy, doesn't it seem that, given all the good things happening this year, the market could have, maybe even should have, expanded more than it has? After all, no research study found that amplification was associated with cancer or high blood pressure. Nor were any hearing aids recalled because of high levels of lead.  Full Story

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US Hearing Aid Units Rise by 2.3% in 2007

January 2008

According to statistics generated by the Hearing Industries Association (HIA), hearing aids dispensed in the United States during 2007 totaled 2.42 million units, an increase of 2.3%. However, it should be remembered that this relatively small increase follows a  7.7% increase in 2006 (Figure 1), the industry's largest year-on-year increase since 1997.  As reported in the July 26 HR Insider, first-half 2007 net hearing instrument unit sales increased by 3.47% (aided greatly by a 5.9% increase in sales during the Quarter 2), then increased by only 1.2% in the second half, compared to 2006 figures. Private sector sales (ie, non-government dispensing activity that excludes the Veterans Administration) of hearing aid units were relatively flat, increasing by only 1.3% in 2007. Dispensing activity in 2007 for the private sector increased by 2.2% in the first half but then flattened out (0.45%) in the second half of the year.   Full Story

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Starkey Joins in Rejecting Internet Retailers

Editor: It looks like the hearing aid manufacturers are falling all over themselves to certify that they don't sell their products to Internet retailers. Starkey is the latest to fall in line, as their press release states.

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February 2008

Starkey Laboratories joins other hearing aid manufacturers in rejecting the sale of their products to internet and mail-order retailers. Recently on the "Find a Professional" section of their website, Starkey Laboratories, posted a consumer alert regarding sales of their products to internet retailers. The alert states:

"Starkey does not sell its hearing aid products directly to Internet retailers. Starkey does not endorse the practice of selling hearing aids to consumers via the Internet. We do not believe that Internet retailers can provide our consumers with the same high quality professional services as our carefully chosen worldwide network of authorized hearing professionals. There are retailers who sell Starkey products via the Internet who are not authorized by us to do so."

Starkey Laboratories encourages consumers to purchase their products through a qualified hearing professional in order to benefit from a face-to-face consultation to assist in determining the most appropriate Starkey product for their hearing needs.

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Shop for Hearing Aids

February 2008

Hearing aids have traditionally been sold by audiologists and hearing centers, which can help pinpoint the cause of hearing loss, solve problems that crop up and make sure the devices fit well and work optimally. Their prices may include tests and some future repairs. [. . . ] Some often-cheaper alternatives: Costco, the warehouse chain, has hearing centers in more than 200 stores, offering aids at prices starting under $1,000. America Hears, a Bristol, Pa., hearing-aid maker, sells its devices online for just under $1,000 and bypasses fitting appointments by making adjustments by mail or even remotely via computer. Another online seller, Hearing Help Express, based in Dekalb, Ill., offers a basic aid for $299.  Full Story

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More Funding for "Invisible" Hearing Aid

February 2008

InSound Medical, a medical-device startup in Newark, Calif., wants to let people with hearing loss regain that sense without having to wear a conspicuous hearing aid. Instead of clipping around the ear or fitting precariously into the opening of the auditory canal, the company's Lyric hearing aid is implanted deeper into that canal, where it can remain for up to four months. The device uses an extended-wear battery and is implanted in a non-surgical procedure in a doctor's office. Every two to four months, a Lyric device must be extracted and replaced with a new device. InSound sells Lyric on a "subscription" model, in which patients buy a year's worth of devices at a time. [...] InSound just raised $11 million in an extension to its fifth round of funding, according to Dan Saccani, the company's CFO. Investors in the round included De Novo Ventures, J&J Development, and CMEA Ventures.  Full Story

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The Future of Hearing Aid Marketing

March 2008

If you're interested in the future of the hearing aid industry, you'll find Phil Wyatt's predictions very thought provoking. Phil is the proprietor of Hearing Central LLC, and he's predicting a shift towards greater availability of hearing aids through mass markets, including the Internet, big box stores, and drugstores. He's also predicting a dramatic fall in the price of hearing aids, and a resulting increase in the percentage of people who use them!  Full Story

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The growing importance of web-based hearing aid sales - part one

April 2008

The impact of the new technology and the Web is absolutely profound. Anyone can get a hearing exam, locate a Web-based retailer and have a new device within a few days ... and many times for a lower price. So why are the prices of hearing aids so high? One very reputable (I checked) Web-based provider shared some interesting things with me about the industry. There is, in fact, a substantial markup for hearing aids and the justification is "to pay for the brick-and-mortar and the cost of servicing the devices." I confirmed this when I asked regional providers why their prices were sometimes double "the Internet price." Some were honest and indicated their volume was low and the markup covered overhead expenses. Other providers became defensive, cursed the Internet and warned me: "If you buy from the Internet, we won't service it."

Full Story

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The growing importance of web-based hearing aid sales - part two

April 2008

So what should local providers say when someone asks for help with a unit purchased on the Web? How about, "We would be happy to take care of your Internet purchase, and here is our rate schedule for the services you require." Hearing aid providers have to realize that price will definitely motivate consumers to use the Internet. So when others are saying "no," a savvy local provider should say "yes." Wouldn't having a regional reputation as the "go to" business for anyone with an "Internet hearing aid" be a good thing? It really is beneficial for everyone. Here's why:

- Even though he didn't sell it, the local provider still makes money servicing it - money he wouldn't make otherwise.

- The consumer gets a better price and local service.

- The Web provider can sell even higher volumes and pass on the savings.

Full Story

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Hearing Aid Sales in First Quarter Increase by 1%

May 2008

According to Hearing Industries Association (HIA) statistics released on Tuesday, total net hearing instrument units dispensed in the United States during the first quarter of 2008 rose by 1.1% (a total of 600,273 units) compared to the same period last year. However, virtually all of this increase came from dispensing activity generated by Department of Veterans Affairs (VA), which experienced a unit volume increase of 7.3%. The VA constituted 14.6% of the hearing aid market in the first quarter. Private (non-government) sector dispensing was essentially unchanged (0.09%) from the same period last year.  Full Story

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Zounds Hearing Aid Taking Off

May 2008

Just 15 months ago, Mesa entrepreneur Sam Thomasson opened his first store to sell his new invention, Zounds, a hearing aid aimed at significantly reducing background noise and eliminating screeching feedback. On Wednesday, Thomasson was at Paradise Valley Mall in Phoenix to celebrate the grand opening of his 14th store. If one new store a month sounds like meteoric growth, note that Zounds plans to double that, opening 15 more locations before the end of this year, said CEO John Costello. Thomasson hired Costello, former executive vice president for merchandising at Home Depot, to expand Zounds' retail operation. Zounds' store design is as groundbreaking as Thomasson's hearing aid is, Costello said. Designed as a one-stop shop, a customer can get a free hearing test, have a device fitted, receive instructions on how to use it, try it out on a telephone call, in heavy traffic and in a restaurant setting and repeat the hearing test wearing the tailored device before even deciding whether to buy it, he said.  Full Story

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Measuring User Satisfaction with Hearing Aids

May 2008

Table 1 is a summary of the various types of outcome measures with examples of each. According to survey data, 20% of audiologists do not use any type of outcome measurement to assess the success of hearing aids. Of the 20% who systematically measure outcomes, very few are likely to rely on a comprehensive battery of outcome tools to robustly assess results. Although the use of multiple outcome measures may seem time consuming, patient surveys indicate that their use improves overall satisfaction. With a nearly 25% return and exchange rate, coupled with the fact that one-in-six hearing aids ends up in the drawer (Kochkin, 2007), professionals need to rethink how outcomes can be used to improve overall patient satisfaction. This paper is geared toward helping the busy clinician identify practical ways to measure hearing aid outcome in the laboratory.   Full Story

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Online Hearing Aids Available Worldwide

June 2008

What makes open-fit aid hearing aids accessible to internet customers is there is no need for ear impressions or molds.  Open fit aids are generally very small behind the ear aids that have a thin tube running into the ear.  On the end of the tube is a mushroomed shaped dome.  The tubes and domes come in various sizes so it is very easy for customers to fit themselves properly to the hearing aid they need.  All that is needed for a successful transaction is a recent hearing exam that can be obtained at any audiologist location. Openfit.com is an internet dealer that meets all of the requirements of buying hearing aids online.  They have a professional and courteous staff and can be reached by email at sales@openfit.com or call 1-888-865-4327. Openfit.com sells hearing aids around the world.  Full Story

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$80 Songbird Disposable Hearing Aid Debuting Soon

June 2008

Songbird is looking to make some noise in the hearing aid world with its disposable, cheap and discrete Flexfit. The $80 unit is drastically less expensive than your average aid, which costs upwards of a few thousand dollars (not to mention all of the battery replacement and maintenance fees later). The Songbird is rated for 400 hours of use, so it should be perfect for casual users of hearing aids who need a situational auditory boost - say, at church or during a musical performance. Employed in short spurts, the apparatus would last someone many months. It's like the reading glasses of the hearing aid world.  Full Story

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Zounds Hearing Aids Take Off

June 2008

A father's quest to improve his daughter's hearing is making waves nationally.  Zounds, a private Mesa hearing-aid retailer, opened its 17th store last week, in Portland, Ore.   "We really found our retail concept really clicked with the customers," said company founder Sam Thomasson. His inspiration for the company stemmed from his daughter, Kate, who has a hearing impairment.   The Mesa engineer and entrepreneur founded Zounds three years ago. It is now led by John Costello, president and chief executive officer, who joined the company last summer. Zounds develops, manufactures and distributes hearing-aid products.  About 10 percent of the national population is affected by hearing impairment, and that number is expected to increase as the Baby Boomer generation ages, Thomasson said.  By the end of the year, Zounds, which has a 200-member workforce, plans to open 30 stores nationwide with the potential of expanding internationally in the future, Costello said.  Full Story

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Are OTC Hearing Aids As Good as Traditional Aids?

August 2008

Consumers with hearing loss might think they are saving significantly more by purchasing over- the-counter hearing aids, but they most likely will be disappointed - or could be taking risks - when purchasing such aids, according to MSU research. Professor Jerry Punch of the Department of Communicative Sciences and Disorders and Susanna Love Callaway, a lifelong education alum and international student from Denmark, published their study on over-the-counter hearing aids in the June issue of the American Journal of Audiology. Through her work as a student in Punch's two online courses, Callaway began to wonder about the high cost variability of hearing aids and asked Punch to advise her on a potential project. Specifically, do hearing aids have to be expensive to work from a purely technical standpoint? Punch and Callaway set out to find the answer by subjecting 11 over-the-counter hearing aids to the same test protocol as traditional hearing aids.  Full Story

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Man Says Quest For Hearing Lost Him $5,200

February 2009

A Groton man said he was hoping to hear clearly again, but instead found himself out thousands of dollars.  Leonard Kimes said he purchased a hearing aid that didn't work and that he now can't get his money refunded.  Beltone New England, which sold the hearing aid, does have a refund policy, which Kimes claims he followed.  Kimes said he's suffered from a hearing problem for years and hoped that the Beltone hearing aid would help. He said he spent more than $5,000 and can't hear any better. He claims the company won't take the hearing aid back.   Full Story

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Hearing aid salesman admits fraud

March 2009

A former hearing aid salesman pleaded guilty today to bilking 13 elderly clients out of more than $30,000 by selling them low-quality hearing devices he falsely claimed were higher-quality models. Brett R. Mayers, 35, of Cherrywood Lane, Lockport, was told by State Supreme Court Justice Christopher J. Burns he likely faces probation on his guilty plea to grand larceny, scheming to defraud and falsifying business records. The judge said he was considering probation so that Mayers could repay his elderly victims. Sentencing was scheduled for May 26. Mayers declined comment as he left the judge's Buffalo courtroom. Prosecutor Paul J. Williams III said Mayers was fired by Beltone Hearing Center of New York in January 2008 after a grand jury investigation conducted by the Erie County District Attorney's office and Amherst police confirmed his two-year-long sales scam.  Full Story

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Study compares hearing aids fitted online with clinical fittings on the same subjects

March 2009

I expected this article (written by the folks who did the "clinical fittings") to trash the entire online purchasing process. I thought they were harder on issues with the online process than they were with issues with their clinical fittings, but it wasn't totally one-sided. If you've been considering an online hearing aid purchase, this article might be helpful as long as you keep in mind the natural biases of the authors.  Full Story

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Zounds Hearing Aid Centers Files Bankruptcy

April 2009

Mesa, AZ-based Zounds, Inc. filed chapter 11 bankruptcy on Mar. 30, 2009 in the U.S. Bankruptcy Court for the District of Arizona. The company operates a chain of Zounds Hearing Aid Centers in AZ, DE, FL, MA, MO, MI, NJ, OR, PA, TX and WA. The company listed between $10 million and $50 million in assets and liabilities on its petition. According to Hoovers, the company reported $15.5 million in 2007 sales.   Full Story

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Newspaper Article Questions Hearing Aid Pricing Practices

April 2009

As with many other areas of health care, high hearing aid prices can be attributed to monopolistic pricing and regulations that discourage competition.   A hearing aid consists of a small microphone that amplifies weak sounds through a small speaker. Unlike the routine price decreases that we've come to expect from other electronic devices like cell phones, computers and televisions, the price of hearing aids have actually increased.   Surprisingly, its own industry trade association has concluded that hearing aid manufacturers could help more people, sell many more hearing aids and make more profit if prices were reduced. There are some hearing aid-type devices that like reading glasses, don't require a prescription and offer benefit at substantial savings. These devices are made by companies including Maxisound, Nexear and Songbird. Prices for these types of aids range from $80 to $500 each.  They can generally only be purchased online, but all are sold with money-back guarantees. So for mild to moderate hearing loss, they're worth a try and may be a good bet for your money.  Here's an interesting tidbit that can help you understand the hearing aid industry better.   A study conducted and reported on in a recent issue of the American Journal of Audiology concluded that these over-the-counter type hearing aids "don't work well and could potentially damage a persons hearing". The kicker is that study was funded by the Oticon Foundation, manufacturer for Oticon brand hearing aids. We suspect the eyeglass industry said many of these same things about reading glasses when they first began to be sold over the counter.    Full Story

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FDA Issues PSAP Guidance

May 2009

As FDA Clinical Deputy Director, Dr. Eric Mann advised HIA at its February Annual Meeting, the Agency has issued "Guidance for Industry and FDA Staff: Regulatory Requirements for Hearing Aid Devices and Personal Sound Amplification Products (PSAPs)."  A guidance document "represents the Food & Drug Administration's (FDA's) current thinking on this topic," and does not bind either FDA or the public to the approach. Dr. Mann outlined the likely approach to HIA members, and the document reflects what he described at the meeting. Basically, if the amplifier advertising does not state that it is intended to compensate for impaired hearing but says it will help when a person hunts or eavesdrops on a neighbor; it is a PSAP due to its intended use.  Full Story

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The inside story of Consumer Reports' controversial new hearing aid study

August 2009

In July, Consumer Reports released a detailed article on the state of hearing care titled "Hear well in a noisy world." The report, which found mixed results in terms of consumers' satisfaction with their hearing aids, which was quite high, versus the percentage of devices that were described as misfit-two-thirds-created quite a stir among hearing aid professionals. While many in the field welcomed the report as a useful wake-up call, others expressed concern over a lack of emphasis on the unique benefits audiologists provide in hearing care. At the request of The Ear Hears (EH), Tobie Stanger, senior editor of the report, and Ed Kippel, Consumer Reports senior program leader, discussed the controversial study, which they'd been wanting to do for 10 years and took almost 2 years to complete. They also talked about the response from the hearing care field, and their plans for the data in the future.  Full Story

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VA Awards Hearing Aid Contracts

October 2009

Nine companies, the most in more than a decade, were recently awarded contracts by the Department of Veterans Affairs (VA) to provide it with hearing aids to fit on America's veterans. The contracts, which were announced in August, will take effect on November 1 and run for a 1-year base period ending next October 31. After that, the VA will have the option of extending the contracts for four additional 1-year periods. Typically, the agency does so, though it can choose not to exercise the option if, for example, a company fails to perform satisfactorily or if there is a lack of funding or need for the hearing aids when the contract comes up for renewal. These contracts stipulate firm fixed prices for the hearing aids supplied   Full Story

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Audiologists break away, move hearing-aid sales online

December 2009

Two young audiologists from Denver hope to change the way hearing aids are sold in America and to help revive a sector of health care that's been hit hard by the recession. Don Kim, 28, and Justin Piraino, 29, recently left private audiology practices to start what they say is the first doctor-owned hearing aid website. Launched on June 9, HearingAidDocs.com is designed to give patients with hearing loss a wider selection and better value than most brick-and-mortar audiology practices - which are increasingly owned by hearing aid manufacturers. Kim said such practices limit selection to their own product line and keep prices prohibitively high for many consumers. By contrast, customers of HearingAidDocs enter results from hearing evaluations and choose from a range of hearing aids available from different manufacturers. Kim said customers can save anywhere from $500 to $1,000 by using the service. As a national organization, HearingAidDocs.com has enough buying power to obtain hearing devices cheaper than competitors.  Full Story

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Consumer Protection for Hearing Aid Purchasers

January 2010

Do you know what, if any, laws are in place to protect you when you purchase a hearing aid?  Do you know your rights as a hearing aid purchaser?  Rights afforded to purchasers of hearing aids depend upon the state where you live and make the purchase. This system has resulted in a patchwork of laws and regulations across the country. By our count, only 30 states mandate a trial period during which you can decide if the hearing aid you purchased is the right one for you. In those states that require trial periods, you have the right to return the hearing aid and obtain a refund. The amount of the refund varies from state to state and, in a few cases, within the same state.   Full Story