Oticon Hearing Aids Benefits Cancer Research

Editor: Oticon has just announced that they are making the Delta hearing aid available in the pink color used to promote breast cancer awareness, and that a portion of the profits from their Delta hearing aids will be donated to the American Cancer Society. Here's the press release!

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August 11, 2007

Oticon, Inc, has unveiled Oticon Delta Think Pink, the first in a series of special Lifestyle Editions of the trendy, triangular hearing device that encourage users to "wear their passion on their ears." New Delta Think Pink features a shell in the distinctive pink color found on ribbons and other accessories that promote breast cancer awareness and help raise funds for breast cancer research.

During October, National Breast Cancer Awareness Month, Oticon, Inc, will donate a portion of the proceeds from the sale of Lifestyle Edition Delta Think Pink and all Delta hearing devices to the American Cancer Society to support breast cancer research.

"We have seen the enormous outpouring of support for initiatives that promote breast cancer awareness and research," stated Peer Lauritsen, president of Oticon, Inc. "Pink ribbons and specially designed pink clothing and accessories appeal to consumers in all walks of life. With the new Delta Think Pink we offer people with hearing loss the opportunity to experience unprecedented sound quality and style and at the same time, help support a worthy cause."

Oticon will promote Delta Think Pink with a range of marketing communications materials including ads, posters, postcards and desktop displays. The company will also encourage hearing care professionals and their clients to participate in the American Cancer Society's "Making Strides Against Breast Cancer" noncompetitive walks that will take place across the country in October. On October 21, a contingent of Oticon employees, wearing Delta Think Pink t-shirts, will travel from the company's Somerset, New Jersey headquarters to New York City's Central Park to participate in one of country's largest American Cancer Society walks.

The new Lifestyle Edition Delta Think Pink is one of several lifestyle-themed Delta hearing devices that will be introduced in 2007-2008. "Delta was an immediate success because people were attracted to the newness of its unique design - and superior RITE technology," noted Lauritsen. "By allowing users to make a very personal statement about things that matter most in their lives, the new Delta Lifestyle Edition Think Pink and the other special editions planned for later this year represent another first for our industry. This innovative approach encourages users and potential users to take a closer look at the ways in which Delta is a perfect fit for their lifestyles."

The sleek, triangular hearing instrument is available in new Think Pink and over 17 different brushed metallic color styles, ranging from "Cabernet Red" and "Samoa Blue" to "Racing Green" and "Wildlife."