Moisture Repellent Coating to Debut for Hearing Aids
October 2009
Editor: Some hearing aids claim to be waterproof, and we've recently
seen the introduction of many that are water resistant. Now a company
called P2i has created a water repellent coating that they will initially
target at hearing aids. Here's their notice.
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P2i has created Aridion(tm), a revolutionary liquid-repellent nano-coating
technology that protects consumer electronics devices against damage from
water and sweat to improve their performance in challenging applications.
On surfaces protected with Aridion--a unique nano-scale polymer coating
one thousand times thinner than a human hair--water forms beads and simply
roll off. Thanks to this, Aridion can transform the reliability of
consumer electronics devices containing delicate, expensive components at
high risk of liquid damage.
Although Aridion has the potential to protect all kinds of consumer
electronics devices, it is initially being targeted at manufacturers in
the $3 billion global hearing aid market. Thanks to the protection Aridion
provides, manufacturers will be able to improve profitability through
reduced repair and replacement costs, increase user confidence through
improved reliability and deliver clear product benefits that support
premium pricing. All of these factors combine to enhance brand image,
sharpen competitive edge and increase market share.
Stephen Coulson, chief technology officer of P2i, comments: "We're
excited to have developed Aridion as a unique protective nano-coating
technology concept for consumer electronics and delighted that we have
found such a ready market for our benefits within the world's fast growing
hearing aid business. We are already achieving excellent results with two
of the world's largest hearing aid manufacturers, who have recognised how
our revolutionary technology will increase reliability and improve the
user experience with their products."
Why Aridion(tm) makes business sense for hearing aid manufacturers
Aridion can be cost-effectively applied to finished products using
compact, high-throughput P2i processing machines. These integrate
seamlessly and effortlessly with existing assembly lines, are easy to
scale-up and can be operated by ordinary workers at the touch of a single
button. In a typical production environment, one P2i machine can treat a
hearing aid in less than ten seconds.
Although the Aridion coating is imperceptible to users and does not
affect hearing aid acoustic properties, it physically bonds to the product
surface at a nanoscopic level and thus is as durable as the material it
protects. Plus, because Aridion effectively coats every aspect of a
finished product, it protects much more thoroughly than alternative
approaches where individual product components are treated prior to
manufacture.
Superior protection is particularly important to hearing aid
manufacturers marketing the latest receiver-in-canal (RIC) behind-the-ear
(BTE) hearing instruments to new generations of users. Market share of
these instruments, with their discreet appearance and comfortable open-ear
fitting, rose from 26.4 percent in 2004 to 43.8 percent in 2006, according
to a 2008 Koncept Analytics report, Hearing Aid Market: Low Penetration
Offers Development Opportunities.
However, younger users have high expectations of reliable, extended
performance as part of an active outdoor lifestyle, bringing an increased
risk of warranty failures and inadvertent accidental liquid damage.
Because RIC/BTE devices are delicate and contain expensive digital
electronics, repair costs (to manufacturers via warranty failure, or users
via accidental damage) are potentially very high, especially given the
current trend towards wearing binaural devices; one for each ear.
Aridion helps minimise these costs by providing 'one-shot' protection
against steam and humidity as well as sweat. The superior protection
afforded by Aridion includes improved battery life (by avoiding moisture
short circuits), and preventing component failure due to saline corrosion
(sweat).
Aridion also helps reduce the risk of inconvenience due to component
failure, which is a significant user-acceptance issue. In a survey
reported by Koncept Analytics, 56 percent of users rated 'fewer
breakdowns' as highly desirable. Plus, thanks to its superior protection,
Aridion could also benefit hearing aids aimed at children, people
suffering cognitive disorders and people working in hazardous environments
due to the higher risks of damage in each case.
For more information: www.p2ilabs.com, info@p2ilabs.com