Oticon Receives FDA Clearance for Bone Anchored Hearing
System
August 2009
Editor: There's been quite a bit of press regarding bone anchored
hearing aids in the past few months. The latest is the new device from
Oticon, called the Ponto System. Here's their press release.
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Oticon Medical, a global medical device company within the William
Demant Group, announced today that it has obtained 510(k) clearance from
the U.S. Food & Drug Administration (FDA) to market the innovative Ponto
bone anchored hearing system.
The Ponto System features an easy-to-operate computer fitting platform
to enable a more precise match between patient and sound processor. The
Ponto and Ponto Pro sound processor models are fully digital, based on the
proprietary Oticon RISE(tm) platform, the world's most advanced sound
technology. The ground breaking system is Oticon Medical's first entry
into the high growth bone anchored hearing market, giving new choice to
the people with hearing loss who cannot benefit from traditional hearing
instruments.
Oticon Medical plans to launch the Ponto System globally later this
year.
Superior Technology and Unprecedented Choice
"The Ponto System will move bone anchored hearing solutions to the next
level," says Jes Olsen, General Manager of Oticon Medical. "Ponto offers
physicians and hearing care professionals unprecedented choice in an arena
with growing patient demand. The new system combines exceptional sound
quality, improved aesthetics, user friendliness and reliability. In an
industry in which only a few companies have the technical skill to act,
Oticon Medical brings a freedom to choose that will benefit new and
existing patients."
Bone anchored hearing solutions benefit people with hearing losses that
cannot be treated with traditional hearing aids including hearing loss due
to malfunctioning of the ear canal or middle ear (conductive or mixed
hearing loss) and single sided deafness. The FDA has cleared Ponto and
Ponto Pro for use by "patients with conductive or mixed hearing losses,
who can still benefit from amplification of the sound. The pure tone
average (PTA) bone conduction (BC) threshold for the indicated ear should
be better than 45 dB HL (measured at 0.5, 1, 2, and 3 kHz)."
Since bone anchored implant systems require patients to undergo a
surgical procedure, Oticon Medical will work closely with leading
otolaryngologists, neuro otologists and clinics throughout the world
specializing in these types of surgical procedures.
Worldwide Market
Until now, the market for bone anchored hearing solutions has consisted
of a few key markets including the USA, Scandinavia, the United Kingdom
and the Netherlands where reimbursements are available for these treatment
options. Oticon Medical's entry into the market is expected to continue to
expand penetration of the existing markets and build new markets to
increase patient access to the new technology.
Oticon Medical will emphasize sound processors, implants, fitting
software, patient accessories and special tools for surgeons that deliver
outstanding flexibility, safety and patient outcomes.
"Our focus is patient-centered," explains Olsen. "We aim to provide the
advanced technology solutions and the quality service, support and
training hearing care providers require to optimize successful outcomes
for patients with conductive and mixed hearing loss and single sided
deafness."