Is your next hearing aid an iPhone or iPod?
Editor: OK, I admit I asked that question a bit tongue-in-cheek, but
the concept is certainly no less likely than many of the other
technological advances we've seen in recent years. The folks at Ginger
Labs claim that their iPhone applications offer people with hearing loss
an affordable, accessible option for significantly improving their
hearing. Here's their press release.
Three New Apps Provide Most Advanced Hearing Technology Available via a
Low Cost Consumer Electronics Device
Gingers Labs, Inc. (www.gingerlabs.com), a leading provider of
assistive technologies for mobile devices, today announced three new
versions of its advanced soundAMP hearing application for Apple's iPhone
and iPod touch. The three new apps include: soundAMP Lite, the highest
quality introductory hearing app available on the App Store today;
soundAMP 2.0, which features the most advanced multi-band sound processor
available in a low-cost consumer electronics device; and soundAMP R that
combines the highest quality hearing device with a full-length recording
feature. All three versions of soundAMP are available on Apple's iTunes
App Store today - http://itunes.com/app/gingerlabs.
soundAMP Turns iPhone into a High Quality Hearing Aid
Developed by experts in hearing software, soundAMP is an interactive
hearing solution for iPhone or iPod touch, that puts users back in control
of their hearing. Each of the new generation soundAMP apps feature a
tunable, multi-band compressor which splits the audio signal into separate
frequency bands and applies adaptive volume control to each band - sound
processing technology that is consistent with that found in modern digital
"Hearing loss can be incredibly frustrating and debilitating," said Ken
Sherman, soundAMP user. "soundAMP offers those of us with hearing loss an
affordable, accessible option for significantly improving our hearing.
And, the new features and technology available in the three new versions
of soundAMP provide even more choice and capabilities that used to only be
found in expensive hearing aids."
soundAMP greatly enhances the user's hearing - while conversing in
small groups, watching TV or attending lectures or concerts. Faint sounds
are amplified, while loud sounds are softened as they reach the user's
earbuds in real time. This leads to improved sound clarity that lets users
hear what they have been missing.
Most Advanced Hearing Options in a Low Cost Device
Each of the new versions of soundAMP offers significantly improved
hearing features, as well as a superior design with over-sized buttons for
simple control, and high-contrast colors for visual ease. Enhancements
* soundAMP Lite - the highest quality introductory hearing app on the
App Store today. It features an easy-to-use, single button interface to
control amplification level. With soundAMP Lite, the advanced dynamic
processor produces very clear sound.
* soundAMP 2.0 - the next generation of soundAMP features the most
advanced multi-band sound processor available in a low-cost consumer
electronics device, making it the highest quality hearing app on the App
Store today. Unique to soundAMP 2.0 is the world's first user-tunable
dynamic equalizer in a mobile device. This allows users to adjust the
sound for each ear using a 5-band graphic equalizer with multi-band
dynamics technology. A zoom feature lets users adjust the sound for each
situation, whether in a noisy cafe or quiet setting. And, a replay feature
lets users instantly play back the last 30 seconds of a conversation,
lecture or concert to ensure nothing has been missed.
* soundAMP R - combines all of the high quality features of soundAMP
2.0 with a full-length recording feature. This makes it the first and only
iPhone app that allows for live listening with advanced sound processing
features, as well as the ability to record and playback using the same
advanced sound processing. In addition to better hearing, the recording
option makes it easy to capture lessons, lectures, presentations,
interviews and other important discussions - for users with or without
hearing loss. Users can capture events in real time, save the recordings
and play them back when it is convenient. A bookmark feature lets users
mark sections during recording to easily review highlights later.
Recordings can also be shared.
"We are excited to share the new generation of soundAMP with users
worldwide who can now choose the app that fits their personal hearing
needs," said Fred Mitchell, founder and CEO of Ginger Labs. "We have
worked diligently to ensure each of the new versions of soundAMP provides
the highest quality hearing and recording features available in a mobile
device today. In a world where hearing loss isn't catered to as it perhaps
should be, we are dedicated to making better hearing an option for
Ginger Labs' soundAMP Lite, soundAMP 2.0 and soundAMP R are available
immediately for download from the iTunes App Store. The introductory price
promotion is free for Lite, $4.99 for soundAMP 2.0 and $6.99 for soundAMP
R. To download the applications, please visit http://itunes.com/app/gingerlabs.
soundAMP Lite customers can easily upgrade to soundAMP 2.0 or soundAMP R
using the "In-App Purchase" option in the App Store.
About Ginger Labs
Ginger Labs develops assistive software applications designed to
enhance the senses. These applications meet the needs of the large and
growing population of people who wish to improve their sensory and
expressive capabilities - whether hearing, sight or speech. Ginger Labs
applications are delivered on the leading handheld mobile devices, Apple's
iPhone and iPod touch. The company's flagship application, soundAMP is
available in three versions, all designed to turn the iPhone into a high
quality hearing and recording device. Ginger Labs was founded in 2008 in
Palo Alto, California.